Local Search Marketing–A Perfect Solution for New Business Owners

January 20, 2012

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Al Hanzal SCORE Mentor

Recently, I was invited to speak to our local St. Paul SCORE Chapter about the impact social media sites are having on SCORE’s work with new businesses. Rather than focus on Facebook and Twitter, I focused my remarks on power of local search marketing. Local search marketing is a small business owner’s most powerful friend!

83% of today’s customers start their buying process online. 50% of these searchers look for a local business or service. A small business needs to be where customers are shopping.

Using local search marketing, a business owner can put his business online where customers are shopping. It is fast. It is economical. It is totally under the control of the small business owner. It is a perfect startup tool for small business owners.

Click here to see my remarks about local search marketing and start up businesses… Enjoy and prosper.

Al Hanzal,
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Small Business Tax Help

New 2011 Income Tax Webinar

SCORE Minneapolis has just released the 2011 version of “Income Taxes for Small Businesses”. For new entrepreneurs it will help take the mystery out of taxes! The webinar covers two broad topics:

First, the Form 1040, Schedule C Profit and Loss for a Business. It discusses all of the unusual items an entrepreneur may encounter as they prepare for their April 15 tax filing date, including use of personal cars and home office expenses, expensing capital equipment cost versus depreciation, independent contractors, etc.

Second, it covers the business owner’s personal Form 1040 by integrating the Schedule C. The business is made aware of their options for Self-Employed Retirement Plans and Health Insurance coverage, plus Self-Employed taxes for Social Security and Medicare.

This sixty-six minute discussion will not make you a tax expert, but will let you approach taxes with a level of knowledge needed to take advantage of deductions available to you. It also points out areas where your accountant can be of help.

Click Here to view the registration information.

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The views posted on this blog are those of our independent volunteer SCORE counselors and may not necessarily reflect the views of the SCORE Association.

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