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How the Bookkeeper Finally Stopped Struggling and Began to Get Lots of Clients

February 3, 2012

You are going to love this marketing story.   As a small business owner, I am sure you have been in the shoes of the Bookkeeper who needed more clients.  Judy Murdoch has done a great job describing the challenge of marketing a small business.  Enjoy the story and let your business prosper

Once upon a time there was a bookkeeper who wanted to make a contribution and needed to make a profit.

She was very, very good at what she did and once someone became a client they remained a client.

But it seemed to the bookkeeper that it took a very long time to get new clients. Not that there weren’t a lot of people out there
the bookkeeper knew she could help. She saw lots of business owners who were struggling to get organized during tax season, who didn’t know which customers owed them money, and who spent hours trying to find receipts so they could get their computer repaired under warranty. The bookkeeper would think, “if they just knew about me and how good I am, I bet some of those people would hire me.”

Now go here to read how the Bookkeeper solved her marketing problem… the rest of the story.

What is your biggest marketing issue?

Al Hanzal,
View more posts by Al Hanzal

Filed under: Branding,Marketing